The Journey Continues:

Following the success of their Mother's Day campaign, Avail entrusted us once again with shaping the visual narrative for their Fall and Winter campaigns. This time, the scope expanded to encompass a multifaceted approach, including email campaigns, website design, print materials, and card mailers destined for their cherished donors.

Unified Design Vision:

Our collaboration with Avail spanned art direction, graphic design, UI design, and photography. A key objective for Avail was to forge a unified design language that resonated across all mediums. Whether in the digital landscape or the tangible realm of print, our aim was to evoke an emotional connection with both new and existing donors, fostering a sense of kinship and solidarity.

Shaping the Experience:

From concept to execution, we played a pivotal role in shaping both the design and copy surrounding the campaign. We produced three photoshoots and then built different digital assets around each photoshoot model. Through meticulous attention to detail and unwavering creativity, we brought Avail's vision to life, infusing each element with care, innovation, and excellence.

Feedback and Gratitude:

The response to the campaign was overwhelmingly positive, with Avail expressing heartfelt gratitude for our contributions. Their feedback spoke volumes: "Thank you for executing our vision with such care, creativity, and excellence. Your ideas made it far better than anything envisioned at the beginning. The quality of this campaign stands out among our other communication, and that's in huge part due to your involvement and skills, from ideation to execution."

Key Highlights:

• Holistic Approach: Crafting a comprehensive campaign spanning digital and print mediums.

• Emotional Connection: Creating a design language that resonated deeply with donors, old and new.

• Gratitude and Recognition: Receiving heartfelt praise for our creativity, execution, and impact.

Our partnership with Avail exemplifies the transformative power of design in forging connections and inspiring action. Through our collective efforts, we brought Avail's vision to fruition, creating a campaign that not only captivated but also left a lasting impression on donors' hearts and minds.