AVAIL MOTHERS DAY 2023 CAMPAIGN
Art Direction | Graphic Design | UI Design | Photography
Mother’s Day 2023 Campaign
Art Direction | UI Design | Photography
Client
Avail NYC
Locations
New York, NY
The Story:
Avail, a non-profit organization providing support to those facing unexpected pregnancies, approached us to develop visual assets for their 2023 Mother's Day campaign. With a mission to share authentic stories from their clientele, they tasked us with helping to create a donor experience that celebrated connection and flourishing.
Creative Direction:
Our collaboration with Avail encompassed a multifaceted approach, including art direction, UI design, and photography. We aimed to amplify the voices of Avail's clientele through compelling visual narratives while designing a user-friendly website to house their stories and client journeys.
Studio Photography:
A crucial component of the project was capturing authentic moments through studio photography. We worked closely with Avail and their clients to ensure their stories were portrayed with sensitivity and respect, and ultimately produced a 2-day photoshoot that captured everything we needed. We used both studio and natural lighting in a stylized apartment, highlighting the strength and resilience of mothers and fathers facing unexpected pregnancies, and how their journeys have unfolded through their partnership with Avail.
UI Design:
In designing the website, our focus was on creating an immersive and engaging experience for visitors. We crafted a user-centric interface that prioritized storytelling, allowing donors to connect intimately with the lives they impacted through Avail's services.
Success Highlights:
A primary success point for Avail was designing a donor experience that fostered a sense of closeness and empathy with the individuals they supported. By leveraging photography and thoughtful UI design, we created a platform that honored and elevated the stories shared within the Avail network. Feedback from Avail was overwhelmingly positive as their donors consistently remarked on the beauty
Outcome:
Through a collaborative effort spanning art direction, photography, and UI design, we delivered a visually stunning campaign that celebrated motherhood and empowered individuals facing unexpected pregnancies. The resulting website served as a testament to the resilience and strength of the human spirit, fostering connection and empathy among donors and beneficiaries alike.
Key Achievements:
Empathetic Storytelling: Amplifying the voices of Avail's clientele with sensitivity and respect.
User-Centric Design: Crafting a website that prioritized donor engagement and storytelling.
Meaningful Impact: Creating a platform that honored and elevated the stories within the Avail network.
Our partnership with Avail exemplifies our commitment to using design and photography as powerful tools for social impact. By sharing authentic stories and fostering empathy, we strive to create meaningful connections and inspire positive change in our communities.